One of the first stumbling block many businesses face once they decide to develop their business internationally is thinking they need to sell all of their current products abroad.
You can, of course, sell your full range of products abroad through your current location. This is more an Export Marketing approach.
To fully develop each of your international markets you need to start an International Marketing approach.
If you still have questions here, learn about the 5 different stages of international marketing:
Domestic Marketing - This is the marketing you do for your local market in your own country. There are no international links in this business.
Export Marketing - the company needs to spend a little time and effort on the foreign market research and analyzing all client feedback during this phase.
International Marketing - often a real learning curve to adapt your products, marketing and sales to foreign markets.
Multinational Marketing - a term that might be a bit obsolete today, with the internet. It seems to be used more for the large established companies.
Global Marketing - operates in such a large number of countries, you could almost say it sells its products worldwide.
International business development requires change and adaptation. Adapting several products to one foreign market at the same time can be difficult. It may even be misleading.
It is best to prioritize which products you want to market to foreign clients.
There are several ways to choose which product to start with:
The product that brings you the biggest return on investment.
The easiest product to develop
The cheapest product to develop
The product with the best foreign market potential
For most businesses the way how you choose your first product is not of vital importance.
What is important is choosing one product and taking this one product to individual countries one at a time.
This is how you will learn the skills you need to become an international company.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.
Would you like to develop your international business?Are you a beginner at international sales and marketing?Read the Beginners Guide Discover Your International Business.
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.
Note: This Article is property of Jawad Ashraf (Big Checks In The Mail). If You Want to use it for your purpose just add our link at footer of the article as given Article Source= Articles Clear

Do you need to establish how a baseline for your international product? Understanding clearly how you currently operate will help you to identify possible changes you may need to make once you get feedback from your foreign markets.

Here is a list of brainstorming questions to help you with your international product development.

Brainstorm these questions in-house as a team effort.

What makes your product better to manufacture?

What is easy about manufacturing your product?

What does your market think about your product?

What are the physical benefits of your product?

How can you improve your product?

How reliable is your product?

Is there anything less reliable in your product?

Is your product easy to maintain?

How will you service your product for foreign customers?

How will you respond to international complaints?

Are customers happy with your product?

Are prospects interested in your product?

How can you create good publicity for your product?

What is the best way to market your product?

What is the key selling point for your product in a specific foreign market?

How does your primary selling point differ in your international markets?

There are no good and bad answers to any of these questions.

In fact, it does not even matter if you do not have all the answers to these questions.
What is important is to keep these questions in mind. You will need to answer them as you progress through the process of your international business development or the 8 steps of the International Sales Road Map.

Answers to these questions are the basic information you need during the process of choosing, reviewing, and adapting your product for international markets.
You may think of more specific questions to ask about your particular product or service. Add these on to this list and review them again regularly.

Answer these questions as best you can now.
Have a look at them again when you have completed all 8 steps.
Do you see any other questions your business needs to add to this list?
Are there any changes to your answers with what you now know about your international markets?

Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.
Would you like to develop your international business?Are you a beginner at international sales and marketing?Read the Beginners Guide Discover Your International Business.
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures.

She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

Note: This Article is property of Jawad Ashraf (Articles Clear). If You Want to use it for your purpose just add our link at footer of the article as given Article Source= http://articlesclear.blogspot.com/

First, the short answer: It depends on two things:
The extent to which you want to and can internationalize your website.
How culturally specific your website is today.
Now, the long answer.
Let's clarify a key point.
What is an internationalized website?
On Get International Clients, I refer to two different types of websites:
An International Website
An Internationalized Website
Have a look at those links if you do not understand the difference.
Time To Go International
So, how fast can adapt your website for an international audience?
For an Internationalized Website, using your existing website, there are two options:
1 - A Few Days
It can take as little as a couple of days to have a small website "edited" to stop pushing away international visitors.
This involves:
Smoothing over any strong culture-specific areas, and only when there are a few of them
Reviewing content for clarity and consistency - simplifying the experience for everyone, domestic and international audiences alike
2 - A Few Weeks
It can take several weeks to do a comparative analysis between your domestic market and one primary foreign culture.
This involves:
All of the steps above
Identifying the appropriate cultural web tools and touches you can make
Testing results on both your domestic website and your foreign markets
Ongoing testing and tracking process as you develop your new markets
For an International Website -
Several Weeks To Several Months
It can take several weeks, and much longer, to create an International Website.
This involves:
Creating a website, in some cases, from scratch
And, of course, the time you need depends on the:
Complexity of the website you need
Level of international business intelligence you have
Scope of your project
Place you start
However, given that most companies use their International Websites to develop the website templates they will use for planned Localized Websites, you also need to plan for additional strategy on how to create what will be your first international template. This involves extra coordination between all of the team involved.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.
Would you like to develop your international business?Are you a beginner at international sales and marketing?Read the Beginners Guide Discover Your International Business.
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

Note: This Article is property of Jawad Ashraf (Big Checks In The Mail). If You Want to use it for your purpose just add our link at footer of the article as given Article Source= Articles Clear

I have written about Culture-Free English and this article follows on with Cross-Culture-Appealing English. Or how to write to appeal to a wide range of cultures... in English. That is both native English speakers and non-native English speakers.
Why would I even want to bring this up?Well...
Do you want to develop your international business?
No budget for translations?
And you haven't yet identified a specific country you want to sell to?
Businesses that answer yes to the three questions above should consider editing their international communication.
We looked at how Culture-Free English takes away the culturally-specific elements of your own communication. This has a flaw...
Culture-Free English can leave a rather bland communication. You need to bring it to life again.
And, one important element you need to look out for in cross-cultural communication is politeness.
So you need to go back through your communication and edit it once again.
This time you need to try to add a variety of little touches to make your communication more appealing to a broad range of cultures.
Unfortunately this process is slow. You will need to do this regularly. You see, you also need feedback from your audience.
An experience cross-cultural marketer can help you speed up the process. But even an experienced cross-cultural marketer will benefit from direct market feedback.
Here are the different elements you need to edit your communication for:
Frustration And Ease
Is your communication easy for everyone to understand?
The trouble is that sometimes cultural differences will bring up little frustrations. This can be:
How you write certain information, dates or times for example.
Something you don't communicate that is expected or needed in another culture.
Rudeness And Politeness
This is always a delicate issue. There are just so many nuances to what people find polite or lacking in politeness.
Some cultures seem to need more politeness than others.
Some cultures are too blunt for others.
The passive tense can be a good tool when used wisely and not over used.
But the best way to acquire an internationally standard form of politeness is through practice.
This is also one of the easiest way to identify a seasoned international professional. Their form of politeness crosses cultures extremely well.
Confusion And Clarity
Ah...
The ever important element of clarity. Why am I always writing about clarity?
You need to work at building trust in cross-culture communication.
The bad news: you must do this constantly
The good news: it is very easy. Simply concentrate on consistency and clarity.
Clarity is important for all good communication, most professionals know this.
But don't make the mistake of assuming you have clarity in your communication just because it passes your own assessment. You see, cultural differences can make it difficult to find out where any confusion starts.
So don't be lazy. Go get feedback from your international audience. Dig for it. And remember to listen for any confusion. You don't want to hear about it when it's too late.
Most cases of confusion in cross-cultural communication can be remedied with more clarity in your own communication.
Cross-cultural communication teaches you how to communicate with even more clarity.
Is This For Everyone?
If you remember, I said that Culture-Free English might not be for everyone. At least not 100% Culture-Free English.
But, I personally think everyone targeting an international market should make an effort to edit their communication for the element mentioned above.
...Sure, there are some websites out there that are deliberately rude to be provocative.
But most people want to communicate with ease, politeness and clarity. You do this for your own domestic audience.
Why not try to take these a few steps further and increase your international appeal?
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.
Would you like to develop your international business?Are you a beginner at international sales and marketing?Read the Beginners Guide Discover Your International Business.
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

Note: This Article is property of Jawad Ashraf (Big Checks In The Mail). If You Want to use it for your purpose just add our link at footer of the article as given Article Source= Articles Clear

If you are a business just starting your international business development you will first want to draw up a plan. Before you do, let's look at a couple of personality traits.
Remember, international business means cross-cultural communication. And personal traits will influence the success of your business' cross-cultural communication.
Two Extremes
Now, let's imagine someone who works well with plans.
And, let's also imagine someone who considers himself more "creative" ...adaptive, flexible, agile... and does not like planning things out.
These two people have different styles in implementing change.
The natural planner will go about implementing change methodically.
The natural creative will go about implementing change in an apparently haphazard way.
In the end, a project's success depends on many other factors. Both people have a good chance of getting the job done well.
Right... ?
Well, in international business, this can really go wrong.
In The Middle
A business entering a new foreign market needs people who can do both.
You need to plan your international development strategy, to make sure you cover everything you need to cover.
You also need a very high dose of "creativity", or... adaptability, flexibility and agility.
If you are not familiar with a foreign culture you need to expect change. Even if you are familiar with a foreign culture surprises still happen.
Some of the small businesses I meet question the risk involved. The risk involved in going international. This is a very natural concern.
So is another question that comes up: how can I anticipate and control the viability of my international project?
The answers to these questions are multifaceted. But...
There is one very clear place to start:
Planning with adaptability, flexibility and agility
Learn Through Practice
Of course, there are also people who are both planners and "creatives". It is great if you can have such people on your international business team.
But most people learn to acquire the missing skills through practice. It is hard to hide from any cultural differences for a long time.
You simply cannot stay very long at either extreme without this interfering with your international business.
Your international business plan is important. And so is:
Your adaptability to a different culture, market, habits, expectations, laws.
Your flexibility to meet these differences.
Your agility to respond to these differences.
Planning and flexibility can go together. It takes a little bit more work, and motivation, to integrate the two together.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.
Would you like to develop your international business?Are you a beginner at international sales and marketing?Read the Beginners Guide Discover Your International Business.
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

Note: This Article is property of Jawad Ashraf (Big Checks In The Mail). If You Want to use it for your purpose just add our link at footer of the article as given Article Source= Articles Clear