How Fast Can You Internationalize a Website

First, the short answer: It depends on two things:
The extent to which you want to and can internationalize your website.
How culturally specific your website is today.
Now, the long answer.
Let's clarify a key point.
What is an internationalized website?
On Get International Clients, I refer to two different types of websites:
An International Website
An Internationalized Website
Have a look at those links if you do not understand the difference.
Time To Go International
So, how fast can adapt your website for an international audience?
For an Internationalized Website, using your existing website, there are two options:
1 - A Few Days
It can take as little as a couple of days to have a small website "edited" to stop pushing away international visitors.
This involves:
Smoothing over any strong culture-specific areas, and only when there are a few of them
Reviewing content for clarity and consistency - simplifying the experience for everyone, domestic and international audiences alike
2 - A Few Weeks
It can take several weeks to do a comparative analysis between your domestic market and one primary foreign culture.
This involves:
All of the steps above
Identifying the appropriate cultural web tools and touches you can make
Testing results on both your domestic website and your foreign markets
Ongoing testing and tracking process as you develop your new markets
For an International Website -
Several Weeks To Several Months
It can take several weeks, and much longer, to create an International Website.
This involves:
Creating a website, in some cases, from scratch
And, of course, the time you need depends on the:
Complexity of the website you need
Level of international business intelligence you have
Scope of your project
Place you start
However, given that most companies use their International Websites to develop the website templates they will use for planned Localized Websites, you also need to plan for additional strategy on how to create what will be your first international template. This involves extra coordination between all of the team involved.
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Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

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