Market to a Niche if You Want to Grow Rich

There is a new book out called "Think Niche and Grow Rich" and although I have not read the book, the title is very catchy as it is mimicking Napoleon Hill's famous book titled; "Think and Grow Rich." Nevertheless, beautiful ice is very good if you market to a niche you should be able to charge a higher price and specialize. This will allow you to build brand name identity without specific niche and concentrate on walking in your customers and walking out your competitors.
So how do you market to a niche? It is really simple, all you have to do is find a group of people that have a specific desire for a product or service and then you modify custom tailor your product or service to fit their needs, wants and desires. For instance, my brother owns a coffee shop that is right outside of a college campus and all the college students nearby have a choice to go to his coffee shop or to the local Starbucks both within a block of the college.
The university students to use his coffee shop because he caters to exactly what the students want. He has free WiFi, he gives out free dog treats and he is open 24 hours a day during finals week. He has the bulletin boards wall of fraternities and sororities can post items about upcoming events. He lets the student government have their meetings in his coffee shop. You can see he is marking the coffee shop to a specific niche. He is able to slam the competitors because they do not understand his niche. Something to contemplate in 2008.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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