Start With One Product

One of the first stumbling block many businesses face once they decide to develop their business internationally is thinking they need to sell all of their current products abroad.
You can, of course, sell your full range of products abroad through your current location. This is more an Export Marketing approach.
To fully develop each of your international markets you need to start an International Marketing approach.
If you still have questions here, learn about the 5 different stages of international marketing:
Domestic Marketing - This is the marketing you do for your local market in your own country. There are no international links in this business.
Export Marketing - the company needs to spend a little time and effort on the foreign market research and analyzing all client feedback during this phase.
International Marketing - often a real learning curve to adapt your products, marketing and sales to foreign markets.
Multinational Marketing - a term that might be a bit obsolete today, with the internet. It seems to be used more for the large established companies.
Global Marketing - operates in such a large number of countries, you could almost say it sells its products worldwide.
International business development requires change and adaptation. Adapting several products to one foreign market at the same time can be difficult. It may even be misleading.
It is best to prioritize which products you want to market to foreign clients.
There are several ways to choose which product to start with:
The product that brings you the biggest return on investment.
The easiest product to develop
The cheapest product to develop
The product with the best foreign market potential
For most businesses the way how you choose your first product is not of vital importance.
What is important is choosing one product and taking this one product to individual countries one at a time.
This is how you will learn the skills you need to become an international company.
Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.
Would you like to develop your international business?Are you a beginner at international sales and marketing?Read the Beginners Guide Discover Your International Business.
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.
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