Brainstorming Questions For International Product Development

Do you need to establish how a baseline for your international product? Understanding clearly how you currently operate will help you to identify possible changes you may need to make once you get feedback from your foreign markets.

Here is a list of brainstorming questions to help you with your international product development.

Brainstorm these questions in-house as a team effort.

What makes your product better to manufacture?

What is easy about manufacturing your product?

What does your market think about your product?

What are the physical benefits of your product?

How can you improve your product?

How reliable is your product?

Is there anything less reliable in your product?

Is your product easy to maintain?

How will you service your product for foreign customers?

How will you respond to international complaints?

Are customers happy with your product?

Are prospects interested in your product?

How can you create good publicity for your product?

What is the best way to market your product?

What is the key selling point for your product in a specific foreign market?

How does your primary selling point differ in your international markets?

There are no good and bad answers to any of these questions.

In fact, it does not even matter if you do not have all the answers to these questions.
What is important is to keep these questions in mind. You will need to answer them as you progress through the process of your international business development or the 8 steps of the International Sales Road Map.

Answers to these questions are the basic information you need during the process of choosing, reviewing, and adapting your product for international markets.
You may think of more specific questions to ask about your particular product or service. Add these on to this list and review them again regularly.

Answer these questions as best you can now.
Have a look at them again when you have completed all 8 steps.
Do you see any other questions your business needs to add to this list?
Are there any changes to your answers with what you now know about your international markets?

Are you committed to speeding up your international sales cycles?
Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.
Would you like to develop your international business?Are you a beginner at international sales and marketing?Read the Beginners Guide Discover Your International Business.
Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures.

She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

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