Marketing a Small Local Business? Fly Google!

Many small businesses do not have the experience they need to make their business a success. Just because you set up a store does not mean people will come and buy. Just because you give great service does not mean that the word-of-mouth advertising will bring you to your projected ROI, no matter how realistic your business plan proforma is.
Even those with MBAs make this mistake, spending huge amounts of money on various advertising, which brings in so few customers. Now then, in my retirement I do a little consulting and most of the time business people wish to make their businesses more efficient and they wish to bring in more business. This means I spend a good amount of my time helping small businesses learn how to market themselves.
If you were to ask me for one sure-fire technique to help you succeed your small business marketing, I would have to say; "Fly Google!" In other words check out Google Earth and all the areas within a 10-mile radius of your business. It's just like flying over the city. You can see the areas where your customers live and work and figure out where your target market is.
Next, pick the areas where you believe your best customers are, make a list and then for god's sake go out and talk to them. Introduce yourself, give them a coupon, invite them in. Explain your products and services and ask them how you can serve their needs. Ask them for referrals. Hit your highest profile customer targets first and work from there. Think on this.

"Lance Winslow" - Online Blog Content Service. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.

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