Making and Managing Mountain Dew Marketing Magic

Perhaps you have seen the Mountain Dew Brand soft drink? It's actually a Pepsi Brand and it is a hot seller indeed. The Code Red Mountain Dew has more caffeine in it than any other regular soft drink except for the "power drink" category. The Green Mountain Dew still sells quite well with the older crowd "30 Something's" that grew up on it, but the Code Red line extension has really taken off.
Now the Mountain Dew marketing team is trying something new. In the soft drink market you either adapt or die, as has been the historical case. What is the Mountain Dew marketing magic this time? Well, they are managing their popular items; Green Mountain Dew and Code Red, which are both ultra successful. But now they are seeing a little competition from the V-8 Fruit Drink Lines and they do not wish to lose market share to a fruit drink. So, they are working on making a fruiter drink of their own, actually 3 of them.
One of these new fruiter drinks is the Mountain Dew "Super Nova" which is a berry tasting drink. "DEW with a Blast of Strawberry Melon Flavor and Ginseng" as the can states. This seems to compete well with the V-8 Berry Drinks with antioxidants. Mountain Dew or Pepsi Marketing Groups realize that they have a much loyal drinker.
Next, the Mountain Dew marketing guru's state that they have 3-new drinks coming out and ask that their drinkers try all three and vote on which one they like at; DewMocracy.com or by calling a toll-free number. Basically, this puts the soft drink lover in the driver's seat, making them a Super Delegate! Three choices, one winner, sound familiar? If I were not retired, I'd hire the Mountain Dew Marketing team members to work for me!

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